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Automate image processing

Stop repeating the same image tasks for every product. If you find yourself resizing, reformatting, and re-uploading photos every time you list a new item, PixelFiddler workflows can handle all of it automatically.

A workflow is an automated image processing pipeline. You define the steps once — resize for Amazon, remove the background, convert to WebP — and every image you upload from that point forward gets processed the same way, without any manual effort.

Managing product photos across multiple sales channels is tedious. Each marketplace has its own size requirements, format preferences, and background rules. Doing this by hand for every new listing means:

  • Hours spent on repetitive edits that add no creative value
  • Inconsistent results when you or a team member miss a step
  • Slower time-to-market for new products
  • Errors that lead to rejected listings on marketplaces

Workflows eliminate all of this. Once you set up a pipeline, every image that enters your system follows the exact same process, every time.

Each workflow is made up of nodes — individual processing steps that you connect together in a sequence. An image enters the workflow through a trigger, passes through each node in order, and arrives at one or more destinations ready to use.

The workflow builder showing a pipeline with upload trigger, background removal, and two resize nodes leading to separate output folders

Here is what a typical workflow looks like:

  1. Trigger — An image is uploaded to your storage
  2. Process — The image passes through one or more operations (resize, remove background, add watermark, etc.)
  3. Output — The finished image is saved to one or more destinations

You can chain as many processing steps as you need, and you can split a single workflow into multiple branches to produce different versions of the same image at once.

You build workflows using a drag-and-drop visual editor — no coding required. The Workflow Builder gives you a canvas where you arrange and connect nodes to define your processing pipeline.

The node palette showing available operations you can drag onto the canvas

To create a workflow:

  1. Navigate to Automate in your space
  2. Click Create Workflow
  3. Drag nodes from the palette onto the canvas
  4. Connect them in the order you want processing to happen
  5. Configure each node with your specific settings
  6. Click Save and Activate

Each node in your workflow performs a specific operation on the image. Here is what you can do:

OperationWhat it does
Resize and transformChange dimensions, apply a resize mode (fill, fit, pad), adjust quality, and add watermarks
Remove backgroundAutomatically remove the background from product photos using AI
AI editingApply intelligent edits like object removal or scene enhancement
Format routingConvert images to a specific format (WebP, AVIF, PNG, JPEG) based on rules
BroadcastSplit the pipeline into multiple branches to produce several output versions at once
Save to storageWrite the processed image to a specific folder in any of your connected storage

A trigger defines what starts your workflow. Currently, workflows are triggered when a new image is uploaded to a connected storage. As soon as the upload completes, the workflow kicks off automatically.

You configure which storage and folder the trigger watches, so you can run different workflows for different product categories or brands.

The trigger configuration panel showing storage and folder selection

Here are a few common workflows that e-commerce sellers set up:

Upload a single product photo and automatically produce marketplace-ready versions:

  • Upload a raw product photo
  • Remove background to get a clean white background
  • Broadcast to three branches
  • Resize each branch for Amazon (2000x2000), Shopify (1200x1200), and Instagram (1080x1080)
  • Save each version to its own folder

One upload, three marketplace-ready images, zero manual work.

Protect your product photos as soon as they enter your system:

  • Upload triggers the workflow
  • Transform Image with the watermark option applies your brand logo at 30% opacity in the bottom-right corner
  • Save the watermarked version alongside the original

Speed up your store by serving modern image formats:

  • Upload triggers the workflow
  • Format routing converts the image to WebP at 85% quality
  • Save the optimized version to your web-ready folder

Every time a workflow processes an image, PixelFiddler logs the run so you can see exactly what happened. The Workflow Runs dashboard shows you:

  • Which images were processed and when
  • The status of each run (pending, in progress, completed, failed, or cancelled)
  • Processing time for each step
  • Error details if something went wrong

The workflow runs dashboard showing recent processing activity with status indicators

If a run fails — for example, because a storage folder was removed or an image was corrupted — you can see the exact error, fix the issue, and re-run the workflow.

We are actively working on expanding workflow capabilities:

  • Apply Template — Use your saved image templates as a workflow step to automatically composite product photos onto lifestyle backgrounds, add promotional text overlays, or generate social media graphics from a single upload