Marketplace image sizes guide

Getting your product images rejected or seeing them display poorly on a listing page is frustrating — and it happens more often than you might think. Every marketplace, social platform, and web context has its own image size requirements. Using the wrong dimensions can lead to rejected listings, awkward cropping, blurry thumbnails, or slow-loading pages that drive buyers away.

PixelFiddler solves this with built-in canvas presets. Instead of looking up size requirements every time you create a new image, you pick a preset and start designing.

Why image sizes matter

Three things go wrong when your images are the wrong size:

1. Rejected listings. Marketplaces like Amazon and eBay enforce minimum image dimensions. If your images are too small, the listing will not go live — or it will go live without images, which tanks your conversion rate.

2. Poor display quality. An image that is too small gets stretched and looks blurry. An image with the wrong aspect ratio gets cropped in unexpected places, cutting off parts of your product.

3. Slow page loading. An image that is far larger than needed wastes bandwidth. Shoppers on mobile connections may abandon your listing before the image even finishes loading.

Caution

Many marketplaces update their image requirements periodically. The dimensions listed in this guide are current as of early 2026, but always double-check a platform’s seller documentation if a listing is rejected.

Canvas presets in PixelFiddler

When you open the template editor, the Properties panel on the right side includes a Canvas Size section with a Preset dropdown. Selecting a preset instantly sets your canvas to the correct width and height.

Presets are grouped into four categories: Social Media, E-commerce, Web, and Print.

Social media presets

Use these when creating content for social feeds, stories, or sharing previews.

Platform	Preset	Dimensions
Instagram Post	Square	1080 x 1080px
Instagram Story / Reels	Vertical	1080 x 1920px
Facebook / OG Image	Landscape	1200 x 630px
X (Twitter) Post	Landscape	1600 x 900px
LinkedIn Post	Landscape	1200 x 627px
Pinterest Pin	Vertical	1000 x 1500px

Tip

The Facebook / OG Image preset also works as the default Open Graph image for link previews across most platforms, including Slack, Discord, and iMessage. If you only create one social image per product, this is a strong default.

E-commerce presets

These presets cover the most common product image formats used across online stores and marketplaces.

Platform	Preset	Dimensions
Product Card	Square	800 x 800px
Product Banner	Wide	1200 x 400px
Marketplace Thumbnail	Small square	500 x 500px

Web presets

For website banners, blog content, and email campaigns.

Preset	Dimensions
Web Banner	1920 x 1080px
Blog Header	1200 x 628px
Email Header	600 x 200px

Print presets

For physical collateral such as flyers, cards, and documents.

Preset	Dimensions
A4 Landscape	1123 x 794px
A4 Portrait	794 x 1123px
Business Card	504 x 288px

Note

Print presets use pixel dimensions optimized for 96 DPI screen display. If you are sending images to a professional print shop, confirm their DPI requirements and adjust your canvas size accordingly.

Marketplace-specific recommendations

The built-in presets cover general use cases, but some marketplaces have their own specific requirements. Here is what the major platforms expect.

Amazon

Amazon is one of the strictest marketplaces when it comes to image requirements.

• Main product image: 2000 x 2000px with a pure white background (RGB 255, 255, 255). Amazon requires the product to fill at least 85% of the frame.
• Swatch image: 1000 x 1000px for variant thumbnails such as color or size options.

Caution

Amazon will suppress listings that do not meet their white background requirement on the main image. Secondary images can use lifestyle settings and infographics, but the main image must be product-on-white.

Shopify

• Recommended size: 2048 x 2048px. Shopify supports images up to 4472 x 4472px, but 2048 x 2048px gives you sharp zoom-in quality without unnecessarily large file sizes.

eBay

• Minimum size: 500 x 500px. eBay will reject images smaller than this.
• Recommended size: 1600 x 1600px for the best display quality across desktop and mobile listings.

Etsy

• Recommended size: 2700 x 2025px. Etsy uses a 4:3 landscape aspect ratio for listing images. Using this size ensures your images display correctly without being cropped in search results or on the listing page.

How to use presets

Setting up a canvas with the right dimensions takes just a few clicks.

1. Open the template editor by navigating to Templates in the sidebar and clicking Create Template (or opening an existing template)
2. Make sure nothing is selected on the canvas — click any empty area to deselect all layers
3. In the Properties panel on the right, find the Canvas Size section
4. Click the Preset dropdown
5. Browse the categories and select the preset that matches your target platform

The canvas instantly resizes to the selected dimensions. Any layers you have already placed remain in their current positions, so you may need to reposition or resize them to fit the new canvas.

Creating custom sizes

If none of the built-in presets match your needs, you can type custom dimensions directly.

1. In the Canvas Size section of the Properties panel, locate the Width and Height fields
2. Enter your desired pixel values manually
3. The canvas updates immediately

This is useful when a marketplace introduces new image requirements or when you need a non-standard size for a specific campaign or storefront theme.

Tip

If you frequently use a custom size, save a template with that canvas size as a starting point. The next time you need it, duplicate the template instead of setting up the dimensions from scratch.

One template per marketplace

The most efficient workflow for multi-marketplace sellers is to create one template per marketplace, all sharing the same product content but using different canvas dimensions.

Here is how this works in practice:

1. Build your base template. Start with your most common platform — for example, a 2000 x 2000px Amazon main image. Add your product image layer, text layers for the product name and key features, and any branding elements.

2. Duplicate for each marketplace. Use the Duplicate option in the Templates list to create copies. Rename each copy to reflect its target platform (for example, product-amazon-main, product-shopify, product-ebay).

3. Resize and adjust. Open each duplicate, change the canvas preset or enter custom dimensions, and reposition your layers to fit the new format. The product content stays the same — only the layout changes.

4. Render all versions. When you add a new product, you can render every template with the same product image and text, giving you a complete set of marketplace-ready images in one pass.

Note

If you use dynamic variables in your templates, the same variable values work across all your marketplace templates. Change the product name or image once, and every marketplace version updates automatically at render time.

Quick reference: popular sizes at a glance

Use case	Dimensions	Aspect ratio
Amazon main image	2000 x 2000px	1:1
Shopify product	2048 x 2048px	1:1
eBay listing	1600 x 1600px	1:1
Etsy listing	2700 x 2025px	4:3
Instagram Post	1080 x 1080px	1:1
Instagram Story	1080 x 1920px	9:16
Facebook / OG	1200 x 630px	~1.91:1
Pinterest Pin	1000 x 1500px	2:3
Product Card	800 x 800px	1:1
Web Banner	1920 x 1080px	16:9

Next steps

Now that you know the right dimensions for every platform, put them into action:

How to create your first template Build a reusable product image template using presets and the visual editor

Dynamic variables Swap product images and text at render time to generate images at scale